One Direction Unveil New Single- One Direction Unveil Debut Single 'What Makes You Beautiful': The X Factor boyband will release the track on September 11 along with the b-side 'Na Na Na' but gave fans a first listen on Radio 1 this morming (Aug10). The bands massive fanbase have already pre-ordered massive amounts of the single, placing it in the top 3 on iTunes. Recently speaking about 'What You Want', Liam Payne told Top of the Pops: "I think we've found the perfect song, so hopefully it all goes well and everybody loves it."